Overview
Mountain Dew with Pakistan’s Biggest Gaming tournament hosted ‘Dew Gamers Arena’ to fill thousands of expert gamers and enthusiasts in one event space. Teams competed for the prize of their dreams in the most happening competition where eSports terrain was unlike any other. Cartel was engaged to deliver news in a way that matched the hype of the event and the fiery spirit of the competition.
The Why
Because of Cartel’s deep-rooted connections and power to gather a crowd, Mountain Dew approached us as they required a pull of about 1000 people for the biggest gaming event in Pakistan that they were hosting. Additionally, we were engaged to reach the masses through a PR strategy to populate content across digital platforms to cover the event’s content from the likes of PUBG, CS:GO, and DOTA gameplay with a ruling gamer in each gaming field!
The Event
The largest and most intense gaming showdown rocked Lahore with Dew Gamers Arena, uniting thousands of gaming lovers at the Expo Center. The event called in gamers of PUBG Mobile, CS:GO and DOTA 2 from all over Pakistan, with the qualifying teams (out of an initial 1250) competing for the grand prize of Rs. 1 million per game at the live showdown. Gamers played with the utmost dedication and concentration, motivated by the cheers of a roaring crowd.
VR Games, Play Station, Kinect consoles, and even old-school arcade games lined the arena, so gaming stations and setups could be enjoyed by the general audience as well. And to top off all the excitement, the tournament had a lineup of incredible musical performances by artists like Rindanum (a drum performance), Fake Shamans, 2019 Pepsi Battle of the Bands winners AUJ, as well as the iconic Ali Azmat. Each performance was pumping and electric, fostering an even better atmosphere amongst the massive audience.
The Result
Total Reach
Total Impressions
Total Content Impressions
Vlog Views
Organic Stories
Tweets
Publications Coverage
Total Attendees
For such an event, it was highly important that we created and maintained a visual presence over all major social media platforms. And that is exactly where Cartel kicked ass! Cartel managed to combine, create and maintain a solid visual impact that left the audience talking about the event for many days to follow.