Key Responsibilities

• Briefs & Ideation: Taking Briefs, Studying & Determining the requirements, Researching on Client Brands and Past Campaigns, Coming up with ideas
• Conceptualize and Prepare Presentations: Prepare presentations and incorporate tools that are best suited to present the ideas.
• Design & Copy: Designing supporting visuals, illustrations and selling them in a convincing way as part of your presentation to clients
• Presentation: Presentation of your ideas offline (in person) and online.
• Execution Support: Taking creative lead in terms of execution of approved projects and ensuring that delivered items are as per commitment and ideation.
• Follow-ups: Taking up follow-ups and ensuring 100% flow of communication between all parties involved. Also, on-ground and off-ground follow-ups on assigned work.
• Maintaining Synergy: You are expected to maintain a synergy, in terms of content creation, creativity, strategy building, direction setting.
• Learning & Initiatives: Learning new software, techniques and researching to improve ideation and presentation of your ideas, proposals and otherwise.
• Ensuring Client/Account Health: Make sure that clients are retained and are given services beyond what we can offer for now.
• Teamwork: Take on the responsibility of other team members as well, in order to facilitate meeting deadlines and delivering quality work to clients.

Qualifications

• Bachelor’s degree or equivalent experience in Graphic Design
• 3+ years of creative design experience
• Experience using design software such as InDesign, Photoshop, and Illustrator
• Basic knowledge of after effects and premiere pro is a plus
• Strong typography skills

Other Details:

• Shift Timing: 09:30 AM to 06:30 PM (Monday to Friday)
• Location: Gulberg III, Lahore, Pakistan.
• No Gender Preference
• Salary Range: Rs. 50,000 to 80,000
• Job Type: Full Time (On-Site)

Benefits:

• Annual Bonuses
• Performance based rewards
• Provident Fund
• Other refreshments
• Excellent workplace

Apply Now

Key Responsibilities

• Taking follow-ups, contact reports and ensuring 100% flow of communication between all parties involved in any potential deal or conversation ongoing with a client. Also, on-ground and off-ground follow-ups on PR and Social Media Management.
• You are expected to maintain a synergy, in terms of content creation, creativity, strategy building, and direction setting.
• Conducting market research to identify opportunities for growth in specific industries or regions
• Developing marketing campaigns that are aligned with company goals
• Conducting research on consumer behavior and attitudes towards specific products or brands
• Monitoring trends in the news, entertainment, technology, and other industries to identify new opportunities
• Creating strategic plans that outline how to achieve goals within a specific time frame
• Identifying potential threats to existing business models, then developing solutions to mitigate risk exposure
• Strategizing ways to increase sales and brand awareness through marketing efforts such as social media campaigns or targeted advertisements

Core 5 Skills that you will be tested on

• Creativity
• Communication
• Leadership
• Problem Solving
• Research

Other Details:

• Shift Timing: 09:30 AM to 06:30 PM (Monday to Friday)
• Location: Gulberg III, Lahore, Pakistan.
• Salary Range: Rs. 70,000 to 120,000
• Job Type: Full Time (On-Site)
• No Gender Preference

Benefits:

• Annual Bonuses
• Performance based rewards
• Provident Fund
• Other refreshments
• Excellent workplace

Apply Now

POSITION SUMMARY

To support the planning team in identifying the best media mix to deliver an advertising message to a client’s target audience. Will use research and data to determine what is going to be most effective within the budget allocated to give the client’s product or service maximum exposure.

Main responsibilities will include creating reports and analyses of competitive brands communication strategies and monitoring client plans. Supervised communication with clients to fulfill their requests and document all correspondence.

Additional responsibilities include managing subordinates (MTs) with planning strategies. Delivering on client’s requests and building and maintaining a strong relationship especially during non-active periods of advertising.

ROLES & RESPONSIBILITIES

Audience Analysis:

• Use proprietary and industry tools to analyze and research the target audience’s psychographics, purchasing and media habits and generate insights
• Use Brand specific research to understand audience’s consumption of brand/category/media to generate insights
• Conducting media environment review in terms of specific content/media vehicles using meter/diary data to understand audience behavior
• Oversight onto MT and JA 1 work on the above tasks as required
• Convert relevant insights into recommendations

Competitive industry review

• Develop and maintain relationship with media owners, ensuring statistics, circulation and viewing figures are up to date
• Compile, analyze and report on competitive media activity and performance at the required client cadence (weekly, monthly, and/or annual), broken out into the format approved
• Connect competitive activity to implications for own client to make rationalized recommendations

Initiative/Monthly Planning:

• Take ownership of developing plans/strategies as allocated by supervisor. Assess category, consumer and brand and arrive at optimal recommendation in presentation format.
• Responsible for coordinating with Associate and Media buyer for costing and budgeting of cliental service packages and general activity
• Responsible for coordinating with Associate and Media buyer to get knowledge on available sponsorship packages
• Responsible for developing POV’s with Associate on any brand media opportunities that come up and recommend to planning team and client accordingly
• Responsible for overseeing JA1 work on buying brief with the Buyer (including target audience/copy details/proposed channels/key sponsors/media delivery/ budgets/strategy)
• Responsible for ensuring teams both external and internal are aware of deadlines and having a bigger picture understanding of upcoming deadlines and workload to guide subordinates accordingly

Evaluations:

• Responsible for coordinating and overseeing associate work with media buyers at aligned upon cadence for client to evaluate planned vs. achieved media delivery
• Responsible for updating and maintaining up-to-date Brand calendars with Associate on actual media delivery numbers (rating/reach/Impressions/clicks/views/conversions/SOS/SOV/Budgets/Savings)
• Responsible for delivery of digital plans and delivery numbers (Reach/Impressions/Conversions/CPM/CPC/CPA)

Client servicing:

• Advise the creative team and clients on the most effective media combination based on insights generated
• Responsible for ensuring on time delivery of all deliverables (for the pieces that you own and the ones you delegate to your subordinates)
• Responsible for ensuring accurate sharing of information with clients (for the pieces that you own and the ones you delegate to your subordinates)
• Should be able to present media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy with approval from supervisor
• Ensuring documentation of all communication in the form of emails and contact reports
• Maintaining and updating status report which would include upcoming deliverables and items that need resolution and/or follow up
• Attend client briefings and maintain consistent contact with Assistant brand managers with occasional contact with Brand Managers

Executions:

• Should be able to execute digital campaigns on Google/Facebook and DV360.
• Ensure all campaigns are executed as per plan and delivery is optimized for best results.
• Basic understanding of performance marketing executions
• Coordination with buying team to ensure timely placements of advertisements
• Coordinate with creative agency to ensure delivery of material in a timely fashion
• Coordinate with clients to keep them on track for their deliveries – briefs, answers to questions…etc.

EDUCATION, EXPERIENCE, & SKILLS:

Education:

• 4-year graduate program

Experience:

• 3-4 Year experience outside the organization in Media Agency

Job Specific Skills:

• Aware of media trends and have a flair for business and commerce
• Good negotiators with excellent interpersonal skills
• Able to work alongside a range of people and as part of a team
• Exhibits patience and aptitude for training juniors
• Analytical and fully proficient in interpreting data into meaningful insights
• Experienced presenters with excellent written and spoken communication skills
• Persuasive and diplomatic – have the ability to explain complex concepts in an easily understandable manner – understand how to ‘sell’ an idea
• Able to work under pressure and meet deadlines
• Should have an EXCELLENT grasp of media fundamentals from both a planning and buying perspective (inclusive of terms, formulas, processes)
• Proficient ability in Scheduling & Optimization
• Has High-level Digital Certifications
• Advanced understanding of Digital and Analytics and Measurement
• Understands the Planning to execution (from brief to trafficking and airing) process to be able to explain it to others if needed

Other Details:

• Shift Timing: 09:30 AM to 06:30 PM (Monday to Friday)
• Location: Gulberg III, Lahore, Pakistan.
• No Gender Preference
• Salary Range: Rs. 80,000 to 200,000
• Job Type: Full Time (On-Site)

Benefits:

• Annual Bonuses
• Performance based rewards
• Provident Fund
• Other refreshments
• Excellent workplace

Apply Now

• Daily point of contact with key media contacts
• Developing industry, sector and product focused PR and SMM campaigns
• Managing the needs of the client and their accounts
• Contributing to daily meetings, and liaising and updating clients on PR and SMM activities
• Keeping abreast of current PR and SMM trends and tools
• Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople
• Spearheading both traditional PR and social media projects
• Developing news angles, stories and pitches to further the client’s profile, products and services.
• Fulfilling the client’s key performance indicators and growing accounts
• Being involved in pitching for new business and developing PR & SMM proposals
• Managing a high level of client interaction

• High levels of communication – both presentation, verbal and written skills
• Impressive emotional intelligence and interpersonal expertise
• A passion for the media, including social media
• Flair for creativity, strategic thinking and innovation
• Strong copywriting and marketing mastery
• Commercially aware and business savvy
• Good industry knowledge and experience in building influential networks
• Solid computer prowess and project management skills
• Outstanding organization with an ability to manage multiple projects and portfolios
• Service focused and sensitive to confidential information

• Shift Timing: 09:30 AM to 06:30 PM (Monday to Friday)
• Location: Gulberg III, Lahore, Pakistan.
• No Gender Preference
• Salary Range: Rs. 70,000 to 130,000
• Job Type: Full Time (On-Site)

• Annual Bonuses
• Performance based rewards
• Provident Fund
• Other refreshments
• Excellent workplace

• Researching and analyzing data (marketing trends, competition, products, pricing, promotion etc.) to help shape unique marketing or creative strategies and identify new ideas.
• Planning and executing PR or digital marketing initiatives to reach the target audience for clients as well as internal marketing efforts.
• Brainstorming and developing ideas for creative campaigns and creating messages to improve awareness and promotion for brands and prospective clients.
• Analyze and report on the performance and efficiency of marketing strategies/campaigns
• Assist with the creation of pitch decks for brands and partnership opportunities.
• Creating engaging post content and captions for social media with a focus on steady monthly growth for clients and internal accounts.
• Planning, implementing, and managing different social media and digital strategies/uploading relevant marketing content, for all digital campaigns – from launch to maturity.
• Writing, proofreading, and editing creative/technical content and copy for social media (posts, writing blog posts and creating engaging captions for social media channels).
• Brainstorm and structure Public Relations & Marketing outreach initiatives (launch, partnerships, events).
• Assist with the design brief for all pre/post-launch assets.
• Account management of retainer clients (both PR and social media); developing strong relationships with customers, connecting with key business executives and stakeholders and preparing post-activity reports.

• Bachelor’s degree in business administration, marketing, communications, or a related field.
• 1-3 years of experience in marketing, managing social media platforms.
• An in-depth ability to accurately analyze data and identify trends for growing social media channels.
• Excellent written and verbal communication skills along with analytical thinking process.
• Skilled in writing and editing content with attention to detail & performance driven.
• Strong prioritization, organization, and project management skills along with a clear understanding of the creative process and an ability multi-task to meet deadlines.
• Good knowledge of social media platforms and various marketing analytics tools such as Google Ads; Google Analytics and SEO; Facebook ads; Instagram ads; and Email marketing.
• Proactive team player able to work individually and as part of a team.
• Ability to build strong working client relationships and relay data concisely.
• Strong creative energy that is able to produce unique strategies for varying deliverables across different niches, industries, and platforms.
• A self-starter attitude and strong sense of responsibility and independence over tasks and projects.
• Experience with Adobe Cloud Suite and Canva is a bonus.

• Shift Timing: 09:30 AM to 06:30 PM (Monday to Friday)
• Location: Gulberg III, Lahore, Pakistan.
• Salary Range: Rs. 70,000 to 120,000
• Job Type: Full Time (On-Site)
• No Gender Preference

• Annual Bonuses
• Performance-based rewards
• Provident Fund
• Other refreshments
• Excellent workplace

Key Responsibilities

• Oversee social media activity to ensure that the client is viewed in a positive light at all times
• Manage day to day relations with media and other platforms
• Promote the client or company image in a successful manner
• Monitor and collect press coverage for clients; create weekly reports for clients
• Build, qualify and manage database of media, bloggers and influencers
• Prepare agendas and materials for all internal meetings (client and team). Take client-facing meeting notes to provide recaps and action items to follow all meetings.
• Conduct proactive and reactive media pitching; seek out creative ideas and opportunities; identify and cultivate story ideas for media pitching
• Manage editorial calendars and find ways to get clients involved
• Follow industry and client category trends; share insights and key findings as it relates to competitors
• Assisting in planning and executing PR strategy for client events, etc.
• Strong knowledge of social networking sites, Excel and Word.
• Creating and maintaining relationships with media sources.

• Awareness of current and viral trends.

Qualifications

• Impeccable interpersonal and social skills
• Proven experience working as a publicist in the industry will be a plus
• Efficient multitasking and time management abilities
• Excellent verbal and written communication skills
• Able to sit, stand and move around for long periods at a time
• Strong Interest in public relations
• Interest in participating in a wide variety of PR campaigns (music, charities, lifestyle brands, products, etc.)

Other Details:

• Shift Timing: 09:30 AM to 06:30 PM (Monday to Friday)
• Location: Gulberg III, Lahore, Pakistan.
• Salary Range: Rs. 50,000 to 80,000
• Job Type: Full Time (On-Site)
• No Gender Preference

Benefits:

• Annual Bonuses
• Performance-based rewards
• Provident Fund
• Other refreshments
• Excellent workplace

Apply Now