BRAND
Storytelling that positions your brand with the right messaging and content to resonate with customers and create brand distinction.
Strategy means more than just buzz word at Cartel as our work moves beyond its immediate borders. We create a seamless and unified experience not only for our clients, both B2C and B2B, but also for their consumers. We achieve this by covering a 360-degree communication plan that practices integrated marketing to reach consumers in a meaningful, compelling, and targeted manner. By putting our heads together, we present a holistic client strategy driven by insights, that tell your brand’s stories in unique ways to turn viewership into a fan following.
Our process of differentiating your brand as an engaging experience starts with an in-depth research phase. It’s all hands on deck to understand your brand, competitors, trends, and the key players that need to be targeted. Our insights-driven analysis sets the scene for opportunity mapping to reveal gaps in the industry that can be filled with a position that separates you from the rest. We craft the strong positioning needed for your brand to stay top-of-mind, paving the foundation for your brand’s behavior and visual/verbal communication.
Our process of differentiating your brand as an engaging experience starts with an in-depth research phase. It’s all hands on deck to understand your brand, competitors, trends, and the key players that need to be targeted. Our insights-driven analysis sets the scene for opportunity mapping to reveal gaps in the industry that can be filled with a position that separates you from the rest. We craft the strong positioning needed for your brand to stay top-of-mind, paving the foundation for your brand’s behavior and visual/verbal communication.
Consistency across the board in messaging is key. We unify a brand’s language and personality to articulate the message consistently across all media types, to reach the right target audience in STYLE. The entire brand and messaging we craft consists of moodboards, visuals, typography, themes, color palettes and more so that all grounds are covered. Whatever you need, we uniquely build what’s needed to bring your brand into lively existence.
Your brand name sets the tone for your identity. So before any strategizing or ideation, we dig deep to research a name for your brand that makes sense. We keep in mind the audience who will interact with the name, the values associated with the brand objectives, and differentiation as a whole (no copycats!).
IMC is our approach to creating a seamless and unified experience not only for our clients, but also their consumers. Our carefully curated plan for your brand includes the visual and verbal identity as well as customized strategies that cover all the bases in online, print, broadcasting, and out of home communication.