DELIVERABLES
Brand strategy, video, print, digital, out-of-home, public relations and social media.
Cartel not only handles corporate campaigns and strategies, but also knows how to gather a decent crowd for some great entertainment! That’s why 7Up engaged us to put together a night filled with love, laughter, music and celebration.
Overview
The entire event was spectacularly put together, with the ladies and gents indulging in different cuisines and moving to the brilliant live performances. All of that was captured and amplified over all social media platforms. The event hashtag #7UPBonfires became a trend on twitter. Many online publications covered the event on their blog. Popular Facebook pages posted pictures with detailed captions from the event but the real party was taking place all over Instagram! Celebrities, Socialites, Influencers, Bloggers, Musicians, all were posting pictures of the event, pictures of the food, their own selfies, highlights of the performances and much more!
Result
THE EVENT BREAKDOWN
200+ Organic Stories // Instagram
3+ // Publication Instagram Stories
12+ Online Publications
10+ Print Features
100+ Blogger Posts
The event was a success. It was the talk of the town, meant that we got the job done. It was a night that left our guests with a belly full of assorted dishes and their bodies swaying even through the exit tunnel.
Cartel managed to round up over 600 attendees, entertaining them with numerous activities while they enjoyed the food from Karachi and Lahore, all under one roof.
