Foodies without borders

DELIVERABLES

Public Relations: Media Buying & Distribution, Event PR, Media Relations

Overview

Cartel not only handles corporate campaigns and strategies but also knows how to gather a great crowd for all things related to entertainment! That’s why 7Up engaged us to put together a night filled with love, laughter, food, and music, so it could uphold its brand tradition of celebrating the love for food while enjoying an ice-cold and refreshing 7UP.

The Why

7Up’s brand association with the food it complements in Pakistani cuisine needed to kick the New Year off with a hot bang! The brand created its event, 7up: Foodies Without Borders, to celebrate foodie culture with an event that would make attendees’ taste buds tingle with joy. 7up looked to Cartel for its services in spreading the hype loudly when it came to everything related to Event PR.

The Event

From desi comfort food to traditional delicacies, 7Up’s ‘Foodies Without Borders’ brought amazing renditions of Pakistani cuisine under one event space. Foodies mingled at an incredible event where they didn’t have to travel extra miles to reach their favorite foodie destinations because 7Up had blurred the borders between Lahore and Karachi. After all, the way to anyone’s heart is through their stomach!

The force of scrumptious food and enthusiastic vibes really brought everyone together to end the year right! Not only were the sensory receptors of the foodies’ sent to heaven, but music by Ali Noor, The All Girls Band, and Uraan filled the space, keeping the vibes at an all-time high.

The Way

ROAD TO RAVING PUBLICITY

The entire event was spectacularly put together, with the ladies and gents indulging in different cuisines by vendors from all across Pakistan under one roof. Featuring some brilliant live performances to vibe to with every bite, every electric moment was captured and amplified across all social media platforms. To capture the sensory details of foodies being sent to cloud nine through their appetite, an intense PR strategy was executed from our end to circulate the news.

Covering the event by heavily dispersing news was our undertaking and Cartel got the word out about the fun-filled event across all platforms. The event hashtag #7UPBonfires became a trend on Twitter, online publications covered the event on their blogs, and Facebook and Instagram content was curated to go viral, to keep word about the foodie party trending.