Galaxy A Series
LAUNCH EVENT
Galaxy Lite Series with a bang. We created a unique
PR plan for the launch event to get the word out to
the masses about a party that definitely wasn’t one
to miss! The results were popping!
DELIVERABLES
Public Relations: Media Buying & Distribution, Event PR, Media Relations
Overview
The Why
Samsung required Cartel’s Event PR services to create a fitting strategy that would have their Launch Event talked about heavily. But how could we spread the word digitally to a generation that is constantly on their phones and known to have an attention span that only lasts 8 seconds per content piece? THAT was the challenge Samsung engaged us to overcome.
The Event
The event was a kaleidoscope of colors, music, lights, patterns, and
food. A picturesque & Instagrammable event night resulting in some
crazy content to be created at every turn! We identified passion points for Gen Z with stalls and booths covering these for content creation and fun engagement. These points covered activities relating to Food, Gaming, Music, and Content Creation.
Performances of DJ Neha Khan, Rindanum, and the chart-topper Shamoon Ismail, combined together, elevated the night to a whole new level, making the walls beat and the roof shake to their electric performances!
The Way
On Instagram, Cartel bombarded newsfeeds with pictures illuminated by neon lights and a flashy background! A number of online publications and influencer posts captured the key moments of the events, behind the scenes, mouthwatering food, and the raving crowd!
There were constant tweets on Twitter about the event and its relevant hashtags, which plastered the platform! Also not to be missed, vlogs by content creators, receiving millions of eyeballs, covered the entire event and its unlimited moments!
From the phone launch to the assorted sushi being served, everything in between, over, and above was zoomed, clicked, and stitched together in a neat yet explosive package for maximum impact!
The Result
Total Reach
Total Impressions
Total Content View
Vlog Views
Organic Views
Tweets
Publication Coverage
Attendees
From vintage cars to neon signs, tattoo artists to caricatures, everything seemed like a part of a different world! The energy was eccentric and infectious and we circulated the content so it could be viewed millions of times. The crowd was free and far from tamed, yet they all fit in perfectly and we made sure the noise made after the event was just as insane! Cartel achieved this results-oriented strategy that crushed its execution, making sure news about the event was heard across the mass target audience!